Powerful anti-aging technology: Our proprietary 3X Alpha Collagen™ complex helps to synergistically support collagen content and visibly improve the appearance of wrinkles and firmness. Targets wrinkles, firmness, and elasticity for youthful-looking skin.

Purito Seoul Daily Soft Touch Sunscreen SPF50+ PA++++ is a lightweight, moisturizer-like formula designed for effective and long-lasting sun protection. It provides a powerful 10-hour defense against UVA and UVB rays without the need for frequent reapplication, ensuring broad-spectrum coverage. Enriched with five types...

P.CALM Cato Cream is a specialized moisture cream designed for sensitive skin. Enriched with the Cato-Barrier Complex, it effectively brightens dull skin while providing long-lasting hydration to reduce moisture loss. This formula minimizes skin irritation and is free from artificial colors and fragrances, ensuring...

Made with Resurrection plant which possesses incredible resilience, prospers in droughts.  Specially formulated for babies, experience powerful vitality, soothing, hydrating and replenishing your children's skin with ample moisture. This no white cast and fast-absorbing without stickiness sun cream strongly protects against ultraviolet rays with...

Primera Hydro Glow Treatment Essence delivers deep hydration by moisturizing from the innermost skin layers. Formulated with Madecassoside and peptides, it soothes irritation while enhancing skin elasticity. Its emulsion-blending texture ensures quick absorption and prolonged moisture retention. This essence smooths skin texture, leaving a...

Primera Organience Watery Essence delivers rapid relief for tired, red skin within 15 seconds, offering an exceptional cooling sensation that calms and refreshes. This water-based essence deeply moisturizes and smooths the skin, promoting a clear, revitalized complexion while aiding in gentle dead skin cell...

Primera Mild & Perfect Cleansing Oil To Foam combines advanced Triple Micellar Technology to thoroughly remove sun care products, makeup, and fine dust. Enriched with seed peptides, multi-amino acids, and jojoba oil, it supports skin barrier health while gently clearing blackheads. Dermatologically tested, this...

Primera Alpine Berry Watery Cream delivers deep hydration with a lightweight texture that absorbs swiftly, leaving skin soft and nourished. Formulated with Alpine Berry Complex™, it enhances moisture retention and boosts radiance through natural antioxidants. Enriched with Phytosterols, this cream soothes and repairs the...

P.CALM Water Barrier Sunscreen offers advanced SPF 50+ PA++++ protection to shield dehydrated and sensitive skin from intense UV rays. This moisturizing formula strengthens your skin’s barrier while brightening the complexion without any white cast. Ideal for daily use, it provides reliable sun defense...

Refreshing gel cream with nourishing Avena Sativa (Oat) Seed Water instantly calms dry and sensitive skin. The lightweight clear texture softly melts on the skin, easily seeping into its layers. This gel cream improves skin's moisture level, and soothes hypersensitivity, keeping the skin balanced...

A moisturizer-like sunscreen offers SPF50+ PA++++ sun protection with a non-sticky texture, made for sensitive skin. Korean Centella Asiatica offers skin soothing, Brown Algae Extract offers anti-pollution, and Hyaluronic Acid maintains hydration. A fast-absorbing, weightless formula that leaves the skin moisturized and dewy without...

✔ Rapidly Soothes✔  Reduces Redness✔ Suitable for Sensitive Skin✔ Hypoallergenic✔ Dermatologist Tested Instantly calms the skin by delivering immediate comfort and soothing effects.Keeps the skin hydrated by effectively locking in essential moisture.Enhances skin health by shielding against external stressors.

This ampoule is infused with 5% Niacinamide and Phloretin that help brighten the skin, reduce the appearance of freckles and pigmentation, strengthen the skin barrier, and enhance skin tone. Its soothing texture allows for better absorption without greasiness. Enriched with Panthenol, DPG and Phytosterol...

A cream that helps enhance skin firmness and create glowy complexion. Infused with Signature 83 Cell™ including Disodium Adenosine Triphosphate and Cyanocobalamin that help enhance skin elasticity, texture and glow. Formulated with Transkin Technology™ that boosts absorption of nutrients and contains Trehalose that delivers...

It is an essence type high moisturizing skin softener, containing abundant amount of ampoules that makes skin core firm Transparent formula is absorbed quickly and gently, and fills moisture with smooth texture without filling and stickiness.

Anti-wrinkle functional product. The de-aging solution in the ampoule lowers skin age by providing skin elasticity boosting. Provides advanced skin elasticity and tension. Provides cheek lifting by 8.47%, eye area lifting by 8.21%, mouth corner lifting by 5.22%, and chin lifting by 4.83%. Provides...

Soft exfoliating vitamin foaming cleanser with gently melting vitamin capsule and rich foaming lather, both of which refines skin texture and also treat dead skin cells at the same time.

This emulsion helps strengthen the skin barrier and deliver intensive moisture to the skin, leaving it plump and clear. Formulated with Chiffon Ceramide™, which consists of Ceramide 1, 3 and 6, Pink Barrier Peptide and Paeonia Lactiflora Extract to fortify moisture barrier of the...

A moisturizing cream for men with a texture full of ultra-low molecular weight hyaluronic acid that creates a dense moisture environment for dry and dry men's skin. Whitening and Wrinkle Improve Function.

It is a basic Lotion that makes your skin healthy and gives moisture to your wild pore of the skin.

A bottle of wrinkle improvement, elasticity, whitening, and moisturizing solution provides energy and moisture to tired skin to make your skin more confident. All-in-one serum with wrinkle improvement/elasticity/moisturization/whitening solution in one bottle to finish smooth and moist without stickiness. Sufficient energy and moisture for...

This is a skin brightening functional product. Discover OHUI’s unique skin toning & conditioning solution, which helps effectively address dry, dull skin caused by oxidative stress and environmental aggressors. Antioxidant activity test completed. Its 4-week in-use test results show skin hyperpigmentation-related improvement in density...

The First Geniture For Men Line is a luxury total care line that upgrades the quality of men's skin. The First Geniture For Men's PLP Solution™ provides wrinkle improvement, elasticity, moisturizing, and whitening solutions all at once. It is an emulsion that instantly replenishes...

This powerful brightening serum is formulated with a high concentration of 10% Niacinamide and ultra-low molecular weight PDRN. It is designed to target dark spots and blemishes while delivering deep, dewy hydration for a "plumping" glow effect. The lightweight formula improves skin clarity and...

Gently dissolve makeup and impurities with this dual-action cleansing oil that transforms into a luxurious foam. The lightweight formula removes daily buildup without stripping skin, leaving your complexion clean, soft, and refreshed. Perfect for all skin types seeking an effortless cleansing ritual that respects...

Primera Nia Cica Soothing Glow Watery Cream delivers dual-action skincare in one lightweight formula. Infused with cica and soothing botanicals, this 30ml cream strengthens your skin barrier while brightening dull, tired complexion. The watery texture absorbs quickly without heaviness, making it ideal for layering...

Powered by Vitatinol™, a next-generation complex combining Retinol and Vitamin C derivatives, this rich mask-cream visibly lifts and firms facial contours while addressing fine lines and dullness. Clinically proven to be 2.2x more effective in improving skin elasticity than standard Retinol, it rejuvenates tired,...

Moisturizing ampoule that instantly relieves tired and withered skin with key hydrating elements rHESCPTM and ESC-SMTM, discovered through exclusive epidermal stem cell research. The ampoule contains extremely concentrated essential hydrating and reinforcing elements and deeply infuses moisture directly into the inner skin. Each 1ml...

Moisturizing ampoule that instantly relieves tired and withered skin with key hydrating elements rHESCPTM and ESC-SMTM, discovered through exclusive epidermal stem cell research. The ampoule contains extremely concentrated essential hydrating and reinforcing elements and deeply infuses moisture directly into the inner skin. Each 1ml...

Moisturizing ampoule that instantly relieves tired and withered skin with key hydrating elements rHESCPTM and ESC-SMTM, discovered through exclusive epidermal stem cell research. The ampoule contains extremely concentrated essential hydrating and reinforcing elements and deeply infuses moisture directly into the inner skin. Each 1ml...

OHUI The First Geniture Eye Cream delivers intensive care to revitalize dull and tired eyes. This highly concentrated total care formula targets fine lines, dark circles, and loss of elasticity with a lightweight yet nourishing approach. The bouncy, gel-like texture glides effortlessly across the...

Moisturizing ampoule that instantly relieves tired and withered skin with key hydrating elements rHESCPTM and ESC-SMTM, discovered through exclusive epidermal stem cell research. The ampoule contains extremely concentrated essential hydrating and reinforcing elements and deeply infuses moisture directly into the inner skin. Each 1ml...

OHUI The First Geniture Eye Cream delivers intensive care to revitalize dull and tired eyes. This highly concentrated total care formula targets fine lines, dark circles, and loss of elasticity with a lightweight yet nourishing approach. The bouncy, gel-like texture glides effortlessly across the...

OHUI Clear Science Soft Peeling gently exfoliates away dead skin cells that cloud your complexion, revealing clearer, more radiant skin. This lightweight gel formula works to refine texture and restore transparency without harsh scrubbing. Enriched with seaweed extracts, it hydrates and nourishes while exfoliating,...

OHUI The First Geniture Eye Cream delivers intensive care to revitalize dull and tired eyes. This highly concentrated total care formula targets fine lines, dark circles, and loss of elasticity with a lightweight yet nourishing approach. The bouncy, gel-like texture glides effortlessly across the...

OHUI The First Geniture Eye Cream delivers intensive care to revitalize dull and tired eyes. This highly concentrated total care formula targets fine lines, dark circles, and loss of elasticity with a lightweight yet nourishing approach. The bouncy, gel-like texture glides effortlessly across the...

OHUI Clear Science Soft Peeling gently exfoliates away dead skin cells that cloud your complexion, revealing clearer, more radiant skin. This lightweight gel formula works to refine texture and restore transparency without harsh scrubbing. Enriched with seaweed extracts, it hydrates and nourishes while exfoliating,...

OHUI Clear Science Soft Peeling gently exfoliates away dead skin cells that cloud your complexion, revealing clearer, more radiant skin. This lightweight gel formula works to refine texture and restore transparency without harsh scrubbing. Enriched with seaweed extracts, it hydrates and nourishes while exfoliating,...

OHUI Clear Science Soft Peeling gently exfoliates away dead skin cells that cloud your complexion, revealing clearer, more radiant skin. This lightweight gel formula works to refine texture and restore transparency without harsh scrubbing. Enriched with seaweed extracts, it hydrates and nourishes while exfoliating,...

OHUI Age Recovery Essence delivers advanced skincare in convenient single-use portions. This fast-absorbing gel formula provides dual benefits: firming and intensive moisturizing to restore skin elasticity and hydration. Specially formulated to soothe sensitive skin while nourishing the complexion, it works to keep both face...

OHUI Age Recovery Cream delivers a luxurious treatment in convenient single-use portions. This rich formula glides smoothly onto skin with a delicate texture that adheres comfortably without heaviness. Designed to refine skin's appearance, it works to create a more even, supple surface while promoting...

OHUI Age Recovery Cream delivers a luxurious treatment in convenient single-use portions. This rich formula glides smoothly onto skin with a delicate texture that adheres comfortably without heaviness. Designed to refine skin's appearance, it works to create a more even, supple surface while promoting...

Visibly reduces the appearance of crow's feet and fine lines around the delicate eye area. Our advanced collagen-boosting technology works to firm and strengthen the skin, helping diminish signs of aging and dark circles. This potent formula promotes a brighter, more youthful-looking eye contour...

Visibly reduces the appearance of crow's feet and fine lines around the delicate eye area. Our advanced collagen-boosting technology works to firm and strengthen the skin, helping diminish signs of aging and dark circles. This potent formula promotes a brighter, more youthful-looking eye contour...

OHUI Age Recovery Essence delivers advanced skincare in convenient single-use portions. This fast-absorbing gel formula provides dual benefits: firming and intensive moisturizing to restore skin elasticity and hydration. Specially formulated to soothe sensitive skin while nourishing the complexion, it works to keep both face...

OHUI Prime Advancer De-aging Protein Cream delivers advanced anti-aging support in a concentrated formula. Each 1ml sachet features Green PDRN, a patented plant-based ingredient derived from aloe that reinforces skin's foundation and enhances elasticity. The 2% Plant-Based Protein Complex supplies essential nutrients to strengthen...

PURITO Seoul's TXA 6 Niacinamide 10 Retinal Serum combines three powerhouse actives to address multiple skin concerns. Tranexamic acid (6%) interrupts melanin production to fade dark spots and even skin tone, while niacinamide (10%) strengthens the skin barrier and refines texture. Retinal supports cellular...

PURITO Seoul Daily Soft Touch Sunscreen Stick harnesses the power of Cheongdo Hanjae Minari—water parsley cultivated in Mount Hwaksan's pristine underground waters—to deliver comprehensive UV protection with a nourishing touch. This SPF50+ PA++++ formula combines nutrient-dense Minari with Aloe Extract for soothing relief and...

PURITO Seoul's Timeless Bloom Bakuchiol Serum delivers a potent, plant-based alternative to retinol without irritation. This unscented formula combines bakuchiol with hydrangea macrophylla leaf extract and peptides to visibly reduce fine lines, improve skin texture, and enhance firmness. The lightweight serum absorbs seamlessly, leaving...

PURITO Seoul Oat In Calming Gel Cream delivers targeted relief for reactive skin with Avena Sativa Seed Water, a time-honored botanical known for its soothing properties. The weightless gel-cream formula absorbs seamlessly, layering hydration without heaviness. Oat and panthenol work synergistically to replenish moisture,...