HERA — Contemporary Luxury Beauty Representing Seoul’s Elegance

HERA is a premier Korean luxury beauty brand by Amorepacific that defines the trendsetting "Seoulista" style. Combining advanced bio-science with high-end aesthetic sensibility, HERA offers a sophisticated range of makeup and skincare that enhances natural confidence and urban elegance—now available on BuyBeautyKorea with fast worldwide shipping.

Key Features

  • Iconic "Black Cushion" technology for flawless, long-lasting skin expression
  • Advanced Bio-Structure technology for intensive anti-aging and skin vitality
  • Vibrant and sophisticated color palettes inspired by Seoul's modern culture
  • Luxury dermatological research focused on skin cell activation and barrier health
  • High-performance textures that provide a seamless blend of comfort and style

Popular Product Lines

Black (Flawless Base)

The world-renowned "Black Cushion" and "Black Foundation" line, offering high coverage with a lightweight, matte finish that stays fresh all day.

Signia (Total Anti-Aging)

A prestige anti-aging line infused with the vitality of Narcissus stem cells to firm, brighten, and rejuvenate aging skin.

Sensual (Lip & Color)

The iconic "Sensual Powder Matte" and "Sensual Spicy Nude" lip series, known for their sophisticated MLBB shades and luxurious textures.

Cell Essence (Skin Vitality)

A functional "First Essence" that mimics the body's natural fluids to supply essential nutrients and boost skin transparency.

Age Away (Elasticity Care)

A specialized line targeting the first signs of aging, using bio-technology to enhance skin elasticity and smooth fine lines.

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  • HERA Age Away Aesthetic BX Water 150ml

      HERA Age Away Aesthetic BX Water 150ml

      • The "Exfoliation Step" maximizes the effectiveness of the following products. Inspired by the scaling step, the first step of professional aesthetic salon treatments, this first step of the entire aesthetic line uses water to thoroughly cleanse the skin. • Contains fruit acid (AHA) to purify...
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    • HERA UV Protector Extreme Force Leports Sunscreen SPF50+ PA++++ 70mlHERA UV Protector Extreme Force Leports Sunscreen SPF50+ PA++++ 70ml1

        HERA UV Protector Extreme Force Leports Sunscreen SPF50+ PA++++ 70ml

        An outdoor sunscreen designed to help protect the skin during daily activities and time spent outdoors. The lightweight formula spreads smoothly and absorbs comfortably without leaving a heavy or sticky feeling. Suitable for use during sunny days, outdoor activities, travel, sports, or beach outings....
        $46.61
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      • HERA UV Protector Fresh SPF50+ PA++++ 50mlHERA UV Protector Fresh SPF50+ PA++++ 50ml1

          HERA UV Protector Fresh SPF50+ PA++++ 50ml

          Hydrating cooling protection that immediately lowers skin temperature caused by external heat stimulation and provides a refreshing cooling sensation that lasts The lightweight moisture texture absorbs smoothly into the skin, leaving a fresh, non-sticky and hydrated finish. A watery formula gentle enough for daily...
          $46.57
          $46.57
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        • HERA UV Protector CC SPF50+ PA++++ 50mlHERA UV Protector CC SPF50+ PA++++ 50ml1

            HERA UV Protector CC SPF50+ PA++++ 50ml

            • Creates a natural glow that enhances the skin’s original radiance, as if you already have naturally beautiful skin. • Helps achieve a clean, fresh-looking glow that makes the skin appear clearer and healthier. • Lightweight formula that blends smoothly into the skin, leaving a hydrated and...
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          • HERA UV Protector Multi-Defense Sun Cream SPF50+ PA++++ 50mlHERA UV Protector Multi-Defense Sun Cream SPF50+ PA++++ 50ml0

              HERA UV Protector Multi-Defense Sun Cream SPF50+ PA++++ 50ml

              Multi-Functional Anti-Aging Daily Sun Cream with 5-Layer Protection This advanced daily sunscreen is designed to deliver powerful broad-spectrum protection through a 5-step defense system that helps shield the skin from various external aggressors. More than just sun protection, this anti-aging formula helps improve the...
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            • HERA UV Protector Tone-Up Lavender SPF50+ PA++++ 50mlHERA UV Protector Tone-Up Lavender SPF50+ PA++++ 50ml0

                HERA UV Protector Tone-Up Lavender SPF50+ PA++++ 50ml

                Lavender Tone-Up Effect Helps balance the look of yellow and red tones for a clearer, brighter complexion. Lightweight & Smooth Finish A refined texture spreads evenly over the skin, leaving it smooth, fresh, and naturally radiant. Hydrating Glow Provides comfortable moisture with a soft...
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              • HERA Hydro-Dew Plumping Cream 50mlHERA Hydro-Dew Plumping Cream 50ml0

                  HERA Hydro-Dew Plumping Cream 50ml

                  A deeply hydrating cream designed to smooth the look of fine lines while delivering lasting moisture to the skin. <Key Benefits> • Helps improve the appearance of fine lines while boosting hydration • Formulated with three types of elasticity peptides, collagen, and black pearl...
                  $60.00
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                • HERA UV Protector Tone-up Peach SPF50+ PA++++ 50ml

                    HERA UV Protector Tone-up Peach SPF50+ PA++++ 50ml

                    <Why We Love It> The sun protection factor is SPF50+ PA++++. 100% satisfaction in clear tone up effect, glowing skin, nice skin texture, bright skin tone, and prettier skin expression, and 97% satisfaction in moisturizing skin, brighter skin, and even skin tone. <Featured Ingredients>...
                    $46.57
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                  • HERA Age Away Aesthetic BX Cream 50mlHERA Age Away Aesthetic BX Cream 50ml0

                      HERA Age Away Aesthetic BX Cream 50ml

                      Firming Elastic Facial Cream A rich, concentrated cream designed to help lift and firm the skin while enhancing its natural glow and elasticity. Formulated with 99.9% human-identical real collagen combined with low-molecular-weight collagen, this cream helps improve skin firmness and supports its natural bounce-back...
                      $99.77
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                    • HERA UV Protector Active Sun Balm SPF50+ PA++++ 10gHERA UV Protector Active Sun Balm SPF50+ PA++++ 10g0

                        HERA UV Protector Active Sun Balm SPF50+ PA++++ 10g

                        A high-protection chemical sun balm designed to shield skin from UVA, UVB, infrared (IR), blue light, and environmental pollution with an advanced multi-defense system. The convenient stick format makes it easy to apply anytime, anywhere—perfect for on-the-go reapplication. Its sleek, luxury design fits effortlessly...
                        $36.77
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                      • HERA Comfy Revitalizing Serum Mist 90mlHERA Comfy Revitalizing Serum Mist 90ml0

                          HERA Comfy Revitalizing Serum Mist 90ml

                          Jeju Camellia 3-IN-1 Serum Mist A dual-layer serum mist infused with the concentrated energy of Jeju Camellia, delivering Moisture – Elasticity – Radiance in one simple step. <Key Benefits> • 24-Hour Moisture Balance The two-layer watery oil formula helps balance oil and moisture levels,...
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                        • HERA Homme All In One Skin Hydro Treatment 150 ml / 5.07 fl oz

                            HERA Homme All In One Skin Hydro Treatment 150 ml / 5.07 fl oz

                            A convenient daily all-in-one solution that combines toner, lotion, and essence in one step for effortless skincare. Specially designed for men’s skin exposed to shaving and daily external stress, this refreshing formula helps soothe irritation while delivering long-lasting hydration and vitality. It provides fresh...
                            $43.76
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                          • HERA Hydro Reflecting Micro Cream 50mlHERA Hydro Reflecting Micro Cream 50ml0

                              HERA Hydro Reflecting Micro Cream 50ml

                              A refreshing gel-type moisturizing cream designed to boost hydration and enhance natural radiance. Infused with Micro Vita Beads, it helps illuminate the skin for a clear, lively-looking complexion. The lightweight formula melts smoothly into the skin, delivering a fresh glow without heaviness. Key Benefits...
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                            • HERA Rejuvenate Ampoule Cream 50ml

                                HERA Rejuvenate Ampoule Cream 50ml

                                Ampoule-Infused Cream A unique fusion of ampoule and cream designed to deliver intensive care in a single step. The concentrated formula absorbs deeply into the skin, helping to firm and revitalize with every application. More Than Just Moisture Enriched with a blend of advanced...
                                $70.00
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                              • HERA Age Away Aesthetic BX Eye Cream 25 ml / 0.83 fl ozHERA Age Away Aesthetic BX Eye Cream 25ml / 0.83 fl oz

                                  HERA Age Away Aesthetic BX Eye Cream 25ml / 0.83 fl oz

                                  BX peptide complex and collagen help improve the appearance of firmness around the skin, supporting a smoother and more resilient look. A hydrating layer formed by hyaluronic acid helps care for dryness around the delicate eye area while promoting a plump, refreshed appearance. Formulated...
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                                • HERA Retinol 3X Lifting Serum 25mlHERA Retinol 3X Lifting Serum 25ml0

                                    HERA Retinol 3X Lifting Serum 25ml

                                    When dead skin cells build up on the skin, the absorption of moisture and active ingredients from skincare products decreases. As a result, the skin loses its clarity, appears dull, and the surface begins to feel rough. Retinol 3X Serum helps promote skin cell...
                                    $79.00
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                                  • HERA Power Boosting Face Treatment 110 ml / 3.72 fl oz

                                      HERA Power Boosting Face Treatment 110ml / 3.72 fl oz

                                      A revitalizing face treatment designed for dull and rough men’s skin. Helps soothe irritation and strengthen the skin barrier for healthier-looking skin. Improves the appearance of wrinkles by enhancing skin elasticity and firmness. The lightweight, fresh formula absorbs quickly without stickiness, leaving a clean...
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                                    • HERA Signia Core Lifting Serum 30 ml / 1.01 fl oz

                                        HERA Signia Core Lifting Serum 30 ml / 1.01 fl oz

                                        Harness the power of Narcissus Stem-Code Active™ with this advanced anti-aging serum. Formulated with micro-active ingredients from narcissus plant cells, it strengthens skin's core structure while improving elasticity and smoothing texture. A multi-peptide complex enhances natural skin resilience, delivering deep hydration for a firmer,...
                                        $170.00
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                                      • HERA Age Away Aesthetic BX Emulsion 120ml

                                          HERA Age Away Aesthetic BX Emulsion 120ml

                                          01 Hydrating Emulsion for Smooth, Well-Conditioned Skin Inspired by aesthetic skincare preparation steps, this emulsion helps condition the skin and provides comfortable hydration, leaving the skin feeling soft and balanced before the next skincare routine. 02 Amino Acid & Peptide Infused Moisture Care Formulated...
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                                        • HERA Hydro Reflecting Fluid 140mlHERA Hydro Reflecting Fluid 140ml0

                                            HERA Hydro Reflecting Fluid 140ml

                                            01 Soft & Comfortable Hydrating Serum Formula A lightweight fluid-type serum featuring a blending emulsion texture with sugarcane-derived squalane. It helps smooth the look of skin texture and leaves the skin feeling comfortably hydrated with a soft moisture layer. 02 Clear, Radiant, and Dewy...
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                                          • HERA Signia Illuminating Serum 30 ml / 1.01 fl ozHERA Signia Illuminating Serum 30 ml / 1.01 fl oz0

                                              HERA Signia Illuminating Serum 30 ml / 1.01 fl oz

                                              • Radiance & Firmness Dual Care from Within Helps address the look of dullness caused by aging-related pigmentation and shadowing from the appearance of wrinkles at the same time, promoting skin that looks firmer, clearer, and more luminous. • Advanced Illuminating Antioxidant Capsules Formulated with innovative...
                                              $155.00
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                                            • HERA Age Away Aesthetic BX Hydro Ampoule 5ml*12eaHERA Age Away Aesthetic BX Hydro Ampoule 5ml*12ea0

                                                HERA Age Away Aesthetic BX Hydro Ampoule 5ml*12ea

                                                Triple-Power Long-Lasting Hydration System 1. Moisture Recharge Mineral-rich Goseong seawater combined with Cell BioFluid Sync™ technology helps deliver instant hydration and nourishment deep into the skin. 2. Moisture Magnet Hyaluronic Acid and Betaine help attract and retain moisture within the skin, preventing dehydration. 3....
                                                $157.00
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                                              • HERA Age Away Aesthetic BX Liposome 40ml

                                                  HERA Age Away Aesthetic BX Liposome 40ml

                                                  A concentrated liposome serum inspired by aesthetic skincare treatments, designed to support skin firmness and deliver intensive nourishment. The formula features BX peptides, collagen, and EGF encapsulated within a liposome structure to help improve the appearance of skin elasticity while promoting a smoother, more...
                                                  $83.00
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                                                • HERA Hydro Dew Plumping Water Drop 50mlHERA Hydro Dew Plumping Water Drop 50ml0

                                                    HERA Hydro Dew Plumping Water Drop 50ml

                                                    Refresh and hydrate your skin with the Hydro-Dew Plumping Water Drop from HERA, a lightweight ampoule designed to improve skin smoothness and enhance natural radiance. This daily moisture ampoule helps replenish hydration using resurrection plant extract and a multi-hyaluronic acid complex (5-Hyal Mixer), supporting...
                                                    $54.47
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                                                  • HERA Hydro-Dew Plumping Ampoule 50ml

                                                      HERA Hydro-Dew Plumping Ampoule 50ml

                                                      A hydrating plumping ampoule that absorbs rapidly into the skin, delivering an instant boost of moisture while helping maintain long-lasting hydration. Formulated with resurrection plant extract, it supports skin revitalization and provides nourishing care for a healthier complexion. The 5-Hyal Mixer, a multi-hyaluronic acid...
                                                      $52.47
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                                                    • HERA Homme Power Boosting Moisturizer 110ml

                                                        HERA Homme Power Boosting Moisturizer 110ml

                                                        A lightweight moisturizer designed to support skin firmness with a peptide-rich formula. Peptides help promote collagen and elastin, contributing to smoother, more resilient skin while maintaining balanced hydration. The formula delivers refreshing moisture without excess oil, leaving skin soft and comfortable with a clean...
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                                                      • HERA Makeup Remover 125mlHERA Makeup Remover 125ml 1

                                                          HERA Makeup Remover 125ml

                                                          A refreshing, water-based makeup remover that removes point makeup with a single touch. • Powerful cleansing power that removes point makeup with a single touch. Even waterproof makeup is thoroughly removed with a single touch, leaving no residue. • A refreshing, soft texture like...
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                                                        • HERA Refreshing Tonic Cleansing Water 200ml

                                                            HERA Refreshing Tonic Cleansing Water 200ml

                                                            A moisturizing cleansing water that gently and thoroughly removes makeup on dry, sensitive skin. • Gentle and simple yet powerful cleansing. Micellar cleansing water thoroughly removes impurities and makeup residue, leaving a refreshing finish. This convenient, no-rinse cleansing water eliminates the need for double cleansing....
                                                            $45.00
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                                                          • HERA Deep Cleansing Oil 225ml

                                                              HERA Deep Cleansing Oil 225ml

                                                              HERA Deep Cleansing Oil delivers professional-grade cleansing with a gentle, soothing formula. Infused with fermented green tea probiotics, this 225ml oil calms irritated skin while effectively dissolving makeup, fine dust, sebum, and dead skin cells. The luxurious, sebum-like texture glides effortlessly across skin with...
                                                              $47.00
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                                                            • HERA Refreshing Cleansing Foam 160g

                                                                HERA Refreshing Cleansing Foam 160g

                                                                Refreshing Cleansing Foam with 3-AHA Complex This dual-action cleansing foam combines chemical and physical exfoliation to deliver visibly refined skin. The 3-AHA Complex—featuring citric, lactic, and glycolic acids—works alongside cellulose beads to gently dissolve makeup residue and slough away dead skin cells. Rose Peptide...
                                                                $37.00
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                                                              • HERA Signia Balnacing Emulsion 150ml

                                                                  HERA Signia Balnacing Emulsion 150ml

                                                                  A total anti-aging care emulsion that awakens the skin with the vitality of Narcissus Water™, extracted from the flower, leaf, and roots of the narcissus. This luxurious formula provides deep hydration and nourishment, creating a healthy, dewy, and glowing complexion. Its highly blendable, moisturizing...
                                                                  $83.00
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                                                                • HERA Hydro Reflecting Toner 170ml

                                                                    HERA Hydro Reflecting Toner 170ml

                                                                    This skin-boosting toner deeply hydrates skin from within. This water essence formula deeply hydrates, leaving skin feeling refreshed and hydrated without feeling tight. It also contains trehalose, a component of artificial tears, to open moisture channels. For a clear, radiant, and dewy complexion. This...
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                                                                  • HERA Signia Refining Water Essence 180mlHERA Signia Refining Water Essence 180ml1

                                                                      HERA Signia Refining Water Essence 180ml

                                                                      1. The first step to awakening your skin's rhythmThis water essence, containing the Gold Enzyme Complex1, refines skin texture with a single use,and penetrates up to 10 layers of the skin2, opening up a pathway for the skin.Ingredients include protease (Amorepacific's proprietary enzyme *strain...
                                                                      $91.80
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                                                                    • HERA Homme Energy Rebooting Essence In Emulsion 110ml

                                                                        HERA Homme Energy Rebooting Essence In Emulsion 110ml

                                                                        A powerful, revitalizing emulsion containing essence. Upon application, it provides a refreshing, cooling sensation, like a burst of water, while panthenol provides powerful moisturizing effects to address the 5 major skin concerns of men. Opens the skin's pathways and addresses 5 major skin concerns...
                                                                        $43.76
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                                                                      • HERA Homme Energy Rebooting Essence In Skin 125ml

                                                                          HERA Homme Energy Rebooting Essence In Skin 125ml

                                                                          Powerful Skin Vitality Energy Recharge This anti-aging toner contains taurine, which boosts the natural strength of men's skin and protects the skin barrier. ERP™ ingredients activate skin energy metabolism, resulting in clearer, healthier skin. Opens the Skin Path to Address Five Major Skin Concerns...
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                                                                        • HERA Power Boosting Toner 150ml

                                                                            HERA Power Boosting Toner 150ml

                                                                            Skin Preparation Contains AHAs, gently cares for the skin's surface to help prepare the skin for the next step. Easy and Fast Hydration Water-based toner provides moisture, helping to maintain a smooth and hydrated skin. Dense Texture and Light Application The Power Boosting Toner...
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                                                                          • HERA Homme Black Active Advanced Emulsion 110ml

                                                                              HERA Homme Black Active Advanced Emulsion 110ml

                                                                              A high-performance anti-aging emulsion specially formulated for men to revitalize and firm the skin. It features the Black Energy Complex™, which delivers powerful nourishment to tired skin, and a 3-Day Repair Activator that targets signs of aging. This emulsion provides deep hydration with a...
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                                                                            • HERA Homme Blue Essence In Toner 150ml

                                                                                HERA Homme Blue Essence In Toner 150ml

                                                                                • A first-step toner for men's skin that lacks balance with a refreshing, cooling sensation. This toner, formulated with natural acid ingredients and a hydro essence complex, thoroughly removes sebum and dead skin cells, and immediately soothes irritated skin by lowering skin temperature. Clinical...
                                                                                $54.46
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                                                                              • HERA Homme Black Active Advanced Toner 150ml

                                                                                  HERA Homme Black Active Advanced Toner 150ml

                                                                                  • Anti-aging is a given. This firming toner effectively addresses even the most dry skin. This firming toner contains black energy active ingredients and hyaluronic acid. This refreshing yet highly moisturizing toner keeps dry men's skin looking hydrated and healthy. Clinical Results After 4...
                                                                                  $65.00
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                                                                                • HERA Homme Blue Essence In Emelsion 110ml

                                                                                    HERA Homme Blue Essence In Emulsion 110ml

                                                                                    • A pore-care emulsion that smoothly wraps the skin, creating a thin moisturizing film to revitalize the skin. This refreshing moisturizing formula, containing fresh inositol and a hydro essence complex, helps balance the skin's oil and moisture levels, and even cares for pore-care elasticity...
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